The battle is not only about digital gadgetry.

The House of Tomorrow was popular, with new gadgetry as well as unusual building materials.

But the U.S.'s high-tech gadgetry proved to have little value in Afghanistan, where fighters constructed homemade fertilizer-based explosives and buried them in that country's dirt roads.

That allows the box-shaped gadgetry to find a safer place to land.

People needed cars, but Popeil had to create a need for his aspirational gadgetry.