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MARKET SHARE Definition & Meaning | Dictionary.com

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market share

noun

Economics.
  1. the specific percentage of total industry sales of a particular product achieved by a single company in a given period of time.


market share

noun

  1. the percentage of a total market, in terms of either value or volume, accounted for by the sales of a specific brand
“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Example Sentences

This time last year the major lenders greatly discounted mortgages in a battle for market share ahead of the key moments for house buying.

From BBC

In return for those concessions, insurers will have to write insurance in high-risk wildfire neighborhoods equivalent to 85% of their market share, meaning an insurer with a 10% statewide market share would have to cover 8.5% of the homes in such neighborhoods — a target they have at least two years to reach.

The supermarket chain's Christmas sales figures were aided by its highest-ever number of customers for the period, with two million more shopping there as it attempts to match rivals' market share.

From BBC

In order to take advantage of the new rule, the department also said that insurers will have to increase their writing of comprehensive home policies in wildfire-distressed neighborhoods by 5% every two years until their policies are equivalent to 85% of their statewide market share.

And the television business is still perking along, and our market share keeps going up, so we’re very content there.

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