He recaps pageview trends with no less fervor than an NBA sportscaster during Game 7: In 2022, when Inventing Anna was dominating Netflix, he called fraudster Anna Sorokin “the only thing preventing a top-ten monopoly of the ongoing Ukraine-Russia crisis.”

Compound words are on the rise in the book with deadname, pageview, fintech, allyship, babymoon and subtweet.

Wikipedia’s stunning pageview spikes in response to current events show that it’s a vital source of up-to-the-minute, organized information, and as other social media sites have been plagued by misinformation, they’ve started using Wikipedia for fact checking.

Today's babkas, however, are runway models and pageview guarantors.

Another one of my colleagues spotted code indicating that the site does not ask for affirmative consent to track users with a Facebook Pageview pixel even if they reside in Europe.