The brand’s latest property, Warren Street Hotel, recently opened in TriBeCa, complete with a gray-blue facade, a bright yellow box on the roof and interiors by the company’s co-founder and creative director, Kit Kemp.

That yellow box enables customers to purchase an item right away and is crucial to a seller’s success on the platform, the FTC said.

“This machine will put a yellow box on the area that has triggered in the alarm,” she said.

They wheeled in a large yellow box, along with a black one; next, they brought in an oversize backpack and, finally, bottles of vanilla-flavored nutritional shakes piled on plates of food.

Rather than a simplistic icon of a sun or cloud, I envisioned a square, yellow box on the screen for Thursday with a storm system's ranking in bold, black characters, similar to how hurricanes are characterized as categories 1 to 5.