It may seem odd for the pronunciation of this very word to be an issue; the pronunciation of pronunciation should be evident from its spelling. The vowel in the second syllable is u, said as in the word up. It is not the diphthong ou, as in ouch. However, for some people, the impulse to retain the sound pattern of the familiar verb pronounce is too strong to resist, and we hear this word said as if it were spelled p-r-o-n-o-u-n-c-i-a-t-i-o-n all too frequently. All this is a reminder that the entire subject of “correct” pronunciation is fraught with controversy. Changes from what we heard growing up are often resisted with surprisingly passionate scorn. And yet we know that language is constantly changing, and that many pronunciations once attacked as ignorant are now accepted without question in even the most educated circles. For example, we hear [skiz, -, uh, m], as well as the older [siz, -, uh, m], for schism, and [fawr, -tey], as well as the historically correct [fawrt], for the sense of forte meaning “something that one excels in” (see Pronunciation note at forte ¹ ). And stress patterns change with new generations: increasingly, [k, uh, m-pair-, uh, -b, uh, l] is overtaking [kom, -per-, uh, -b, uh, l] for comparable. Language experts seize the opportunity to note and study these changes; language innovation can be fascinating--even exciting. But some deviations from the current norm will not become part of an accepted standard, and as long as the way one speaks remains a marker of one's education, or one's ability to perform well in school or in a prospective job, it is best to avoid misguided pronunciations like [pr, uh, -noun-see-, ey, -sh, uh, n].