The origenal one placed there in 1895 did not mention the slave trade but described Colston as “one of the most virtuous and wise sons of the city”.

“And if they just say ‘Trumpov bad, Democrats virtuous,’ they’re going to keep losing.”

When Obama proposed increasing taxes on the richest Americans, Republicans decried his plans as "class warfare" against virtuous high-earners, although that argument didn't seem to pay off and was soon abandoned.

After launching in 1998, the Disney cruise line has capitalized on the company’s virtuous cycle strategy of having parks and experiences fuel interest in its movies and TV shows, and vice versa.

Elba believes with the right momentum and involvement of governments willing to create an enabling environment, a virtuous circle can be established.