How to Name Your Brand - A Step by Step Guide to Choosing the Best Business Name When you first start a business, the struggle to come up with the perfect name that’s agreeable to you and your audience can be overwhelming. Here’s my simple method for naming a business.

Designing brands for a living teaches you lots of important lessons. Here are 9 rules to follow for branding your business to ensure its longevity!

Check out our Ultimate Guide for Creating a Professional brand and learn the steps you need to take in order to create your brand.

What is Brand Strategy (+ How It’s Different from Business Strategy) | Lena Designs Studio

Often times people think branding is a color palette and logo– and it is, but it’s also so much more. Branding is the heart, soul, and spirit of a business in visual form. It invites viewers into a story and allows them to feel something they can connect with. While branding can be complicated, I would love to break down the basics so you can get started with a brand for your business, because it’s just that important!

The last thing you want as a business is to look cheap in front of dream clients. You want to show up confident in your business branding. We're here to share tips for creating a brand you're proud of. Read blog post to learn how to DIY branding the right way!

“Why does branding my business have to feel so fake and marketing-y?” Many first-time entrepreneurs notice pretty quickly that a lot of branding is fake, manipulative, or just about appearances… In a world where everyone's selling, branding your business can feel like an exercise in trickery. Bu

Wondering what the rebranding process involves? In this post I break down my step-by-step process to rebrand your business!

The early stages of building a brand can be a lot! So in this post, I’ll share six essential steps to transform your brilliant vision into a purposeful, profitable business and brand! Whether you're starting from scratch or looking to rebrand and refine your existing business, in this post you'll learn how to turn your passion into a purpose-driven business. Includes tips on marketing strategy, selling tips, and how to build your online business.