FAO Schwarz continues to be the iconic toy pioneer of New York City, and visiting its storefront is just as magical for adults as it is for kids.

FAO Schwarz Toy Store featured in the movie Big with Tom Hanks

FAO Schwarz · December 18, 2017 · Last minute Christmas shopping never looked so good

In the heart of the FAO Schwarz area, discover the Jellycat patisserie and enjoy an experience like no other. Bon Appétit!

New York's iconic toy store FAO Schwarz has reopened just in time for the holidays at 30 Rock. Here are the can't-miss attractions once you get inside.

FAO Schwarz has made its Big Apple comeback some three years after it exited Fifth Ave., shutting the doors of one of the world’s most famous toy stores.

There are many places, and cities in which I am grateful for, but there is a unique, palpable energy in Manhattan that no other city has. A million cultures rolled into one amazing city, and a ton of different things to do, and see. Maybe I'm being bias because I live an hour away from here, but the times we go we never want to leave. It's energetic, and I feel like the energizer bunny from all the walking we do when we come here. The energy in the city is indeed magical, and I love coming…

NYC's new FAO Schwarz just opened in Rockefeller Center. Here are 9 things you can expect from the toy store.

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Shop FAO Schwarz Throwback Toys Mystery … and other curated products on LTK, the easiest way to shop everything from your favorite creators.