Guerilla marketing can be cheap or expensive, physical or digital, small-scale or large. Tailor it to your businesss to boost brand awareness & engagement.

Here is 2016's most obnoxious (but fun) billboard so far. McDonald's has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald's is using this fact to flame-broil its rival in the most absurd fashion—by putting up a huge temporary billboard that gives driving directions to the nearest—very far away—BK drive-thru.

Guerrilla marketing is advertising that use nontraditional methods to attract customers. Here are 20 creative examples to inspire out-of-the-box thinkers.

‘In Case Of Emergency’ is a self initiated art project re-inventing everyday emergency equipment and flipping the focus and design language to be based around eating and drinking habits. With this project I played on people’s cravings adding a humorous tw…

Jam Van Inc. is a national, award winning, experiential agency that pioneered mobile experiences in Canada.

Coops Paints/Nationwide Advertisement Great ad on side of building in Columbus. OH. Note the cars covered in the paint and the Nationwide ad on the right with their line, "life comes at you fast".

Innovative billboard advertising campaigns from around the world.

Using QR Effectively in Your Next Guerrilla Marketing Campaign