What is it? Discover your best blonde with new WELLA colorcharm Permanent Crème Toners. From the creators of the #1 permanent toner in the US,* these 8 new crème toner shades let you neutralize brass and perfect your blonde with up to 90% less breakage.** With a selection of 4 icy blonde tones and 4 pastel blonde tones, you now have the freedom to express your creativity with subtle to bold blonde looks and perfectly even tone from root to end. **WELLA colorcharm liquid toner is the…

What is a toner and why do I need it? Everything you need to know about hair toner, what it does and how it works.

Bleaching and toning go hand in hand. Use this guide to help you decide what toner to use and how to use it!

These are the best hair toners we have found! Perfect for maintaining blonde or silver colour! With these hair toners, you'll never have brassy hair again!

chemical bleaching and lightening to get rid of the shades of brassy hair.

Discover what blonde shade looks best on you! To golden, icy, strawberry, or platinum blonde, here’s our blonde hair guide ✨💜 #matrix #hairblog #hair #blog #sosilver #blonde #silverhair #haircare #haircolor

Make your own DIY hair toner for blonde hair at home. This quick and easy DIY purple shampoo will eliminate brassy tones and even out your hair tone.

Learn about the key differences of Wella T14 vs T18, including the expected results and color correction options for orange, gray, silver, red, or purple hair.

Whether you're battling brassiness or aiming for a subtle shade shift, mastering the art of hair toning is essential. If you want to achieve salon-worthy results and maintain your hair's vibrancy, this article is your ultimate guide. Learn the step-by-step process for toning your hair like a pro, from choosing the right toner to application techniques that ensure beautiful, balanced color.

Everything you need to know about a hair gloss and toner, and why they're important.