Principle of Design Hierarchey

“Form finds Symmetry in Geometry” in Zodiac 19, 1969 by Anne Griswold Tyng In Geometric Extensions of Consciousness, published in the Italian architectural journal Zodiac 19 in 1969. In the article,...

Arranging components in a hierarchical order is one way that the designer communicates with the viewer. Like unity and balance, hierarchy appeals to your instinctual search for relationships between the objects in an artwork or design. Seeing the order in a design helps ...

Here are six good 2016 ads you maybe haven't seen yet that don't include Spike Jonze's stupid Kenzo "film."

When customers visit your website or look at your brochure or ad, what’s the first thing they see? Where do their eyes go first and then where do they go next? Are you intentionally guiding them through a journey to the message you want them to receive or the product you want them to buy? You only have .05 seconds to capture the attention of your consumers, so make it shocking, astonishing, breathtaking. Whatever you make it, get your viewers’ attention.

Visual grouping principles have been invented by Gestalt psychologists and are based on human's innate ability to perceive objects as organized patterns and simplify complex compositions.

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