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Dubai International (DXB) has just become home to a retail experience as Lagardère Travel Retail, in collaboration with LEGO Travel Retail, opened the world's largest LEGO airport store at Concourse B Gates in Terminal 3. This 190 square metre space is an immersive journey into the world of LEGO, designed to ignite creativity and engagement. #LEGO #DubaiInternationalRetail #TravelRetail #BrandActivation

LEGO UK was looking to build a strong & extraordinary consumer brand experience with 'creative-free-build' at its heart.Our focus was to bring the LEGO Masterbrand to life by exciting and engaging the imaginations of LEGO builders of all ages through an…

LEGO’s second flagship store in Mexico by Chain+Siman strives to innovate despite numerous preset design guidelines, fusing a signature playful aesthetic with functionality.

LEGOLAND has relied on OPTO's displays for various store formats and retail locations across the globe because they are durable, flexible, and offer a wide aesthetic range to support the company's distinct brands. The LEGOLAND Resort in Goshen, NY is a prime example of how OPTO's modular displays are used to achieve very different designs for the various LEGO "lands" at the park, allowing each to deliver its own unique story and experience.