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There are a whole new crop of hybrid skin care products that provide the coverage and glow of a foundation, along with the skin care benefits of a serum or hydrating oil.

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Check out how It girls and MUAs are tapping into the purple eye shadow trend, which is on track to dominate in the coming months.

Discover 29 captivating purple eyeshadow looks that will transform your makeup routine. From subtle lilac shades to deep plum smokey eyes, find inspiration for every occasion. Perfect for brown, green, and blue eyes, these tutorials offer step-by-step guidance for creating stunning looks that blend modern trends with timeless elegance.