($28.00, five shades) is supposed to give a "transparent veil of color" with a "light, balmy finish" that is "long-lasting." It's one of the more

Rosy cheeks in a few swipes.

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MERIT has now launched in the UK and there are four new shades of the MERIT Beauty Flush Balm Cheek Color. I have swatches of the 9 shades.

Shop MERIT’s Flush Balm Cream Blush at Sephora. This flexible balm deposits a creamy, transparent veil of color to let your skin show through.

Our beauty director tests Merit Beauty's Flush Balm. Click here for the full review plus before and after photos.

Check out this listing I just found on Poshmark: MERIT Flush Balm Cream Blush - 0.31 oz / 9 g (Fox (warm taupe), 0.31 oz / 9 g). #shopmycloset #poshmark #shopping #style #pinitforlater #Merit #Other

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Merit is a clean, minimalist makeup brand by Katherine Power. Shop the brand before it launches here.