Brand identity system for the Museum of Modern Art in New York, one of the world's largest art institutions.

I was given the task of designing a poster outlining the exhibition dates for the Museum of Modern Art (MoMA). I chose to use typography as the graphic elements of the poster series.

In the Autumn of 2019, New York’s Museum of Modern Art, or MoMA for short, expanded its 53rd Street location with a new 40,000 sqft gallery space. It will showcase more of its unparalleled collection and also put a new emphasis on performance pieces.

Brand identity system for the Museum of Modern Art in New York, one of the world's largest art institutions.

http://pentagram.com/en/new/2009/02/new-work-the-museum-of-modern.php#more Along with the many signature artworks in its collection, The Museum of Modern Art (MoMA) possesses one of the most recognizable logotypes of any cultural institution in the world. In recent years, however, the application of this identity across the museum’s broader graphics program has been indistinct. Now MoMA has recast its identity, building on its familiar logotype to create a powerful and cohesive institutional…

Max Bill. USA Baut. 1945. Offset lithograph. 50 5/16 x 35 1/2" (127.8 x 90.2 cm). I. Speich. Gift of Alice and Leslie J. Schreyer. 411.1985. Architecture & Design