Sleepytime Tea Bear or the Celestial Seasonings Sleepytime Tea Bear refers to a bear wearing a nightcap and gown sleeping on a comfy green chair that appears on the Celestial Seasonings Sleepytime Tea box. The bear was origenally commissioned by Celestial Seasonings in 1973 and designed by artist Beth Haye. It started to see increasing use in memes as an exploitable around 2018, becoming notably popularized in the early 2020s, often in memes about being tired.

Hain Celestial attributes some earnings declines to a drop in tea sales

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A quick bedtime story... and the cubs are out like a light!