welcome to the dayflex health club 🏸 made for everyday, clean-cut designs deliver comfortable, yet casual looks that can be worn on, and off, the court. whether you’re taking the buggy for a spin or catching up over coffee at the country club, we’ve got all the signature staples you need to step out in style. so, what’s launching? our has-to-be-seen-to-be-believed plunge neck vest and woven pleated skirt are the perfect pair, and you could say that our bra and leggings are a match made…

The epitome of a clean white leather sneaker.

Fila has announced a new collection called Casa Fila, including two shoe styles called the Axilus Lux and Sanati SL.

HIP on Instagram: "NEW TO HIP - Palmes. Palmes is a brand with roots in tennis culture for both on and off court, striving to bring a modern ethos to the sport and its culture. The majority of the collection is produced in Europe and made using eco-friendly materials. #HIP #Palmes @palmes.society"

Creative Advertising Campaign

Peter Kubalak - Sport Photography Spotlight Jun 2019 magazine - Production Paradise.

BETTTER X FILA. Measure of Perfection. For those rewriting the rules of history. Time-honoured sportswear icons are reimagined into singular masterpieces, inspired by the indelible legacy of ‘70s tennis superstars and the trademark FILA tracksuits that defined the sport’s golden era. Upcycled with love. Now live.

Youth and pop culture provocateurs since 1991. Fearless fashion, music, art, film, politics and ideas from today's bleeding edge. Declare Independence.