Do you call yourself a freelance web designer? If so, you are only partially correct. The truth is that you also need to be a salesperson.

By Lydia Barley

Many business owners — particularly those who own smaller companies — spend so much time trying to eliminate weaknesses that they never fully capitalize on their strengths. One way to do so is to identify and explicate your unique selling proposition (USP). Give it some thought In a nutshell, a USP states why customers should… Read More »Does your business have a unique selling proposition?

Every business has a USP - Unique Selling Point. So what's Rockhopper's USP? I hold charities & rescues very close to my heart. I spend most of my time as a voluntary fundraising coordinator. I also donate a percentage of my earnings every month to a rescue or charity. Why am I telling you this? It's not for praise or to brag. It's to show what kind of a person I am behind the business of Rockhopper VA. I cherish my customers who outsource, as it supports my passion to help others.

Do you know your unique selling point? If not, we'll explain how to find and champion it, in this scintillating edition of Brand Fabrik.

A slogan is often used to promote a specific temporary offer. A tagline, on the other hand, has a longer-term role. It represents your brand as a whole—its core values, unique selling point and personality …

What a Unique Selling Proposition Really Means & Why Your Business MUST Have One A unique selling proposition is what your business stands for.

Download this Premium Photo about Business conceptText UNIQUE SELLING POINT writing on colored wooden board with colored ice cream sticks on blue background, and discover more than 60 Million Professional Stock Photos on Freepik

The unique selling proposition or unique selling point (USP) is something that differentiates your products and services from that

If you're working on positioning your business and trying to speak to your target audience, it's crucial you nail your unique selling proposition (USP). Learn why the UPS is the foundation of copywriting for your business and how to write your USP calmly and quickly.