There’s a new trend taking the interior design world by storm: Grandmacore aesthetic. It’s actually an ode to a time where our grandma’s were the main designers. Similar to cottagecore, but grandma core is made up of vintage, florals, wood, whimsical design, and lace. This style making a huge come back because what’s not to

After six years as a designer for one of London’s leading interiors studios, Emma Ainscough set up on her own in early 2020. Known for creating beautiful, playful interiors, Emma prides herself on taking a personal approach to each project. Her latest – a characterful country house that’s now available to rent – is best described as a magical rural retreat. Here she tells us how she did it…

Gray Benko (@graybenko) • Instagram photos and videos

Just beyond the Golden Gate Bridge, lying deep in the woods on the slopes of Mount Tamalpais, stands a charming old brown shingle cottage. A previous owner tried to make it into something it’s not by installing contemporary windows, angled sheetrock ceilings, trim less passageways, and a modern fireplace surround.

Francesca owns Francesca Grace Home, a home staging and interior designer company, and her California Craftsman in Los Angeles’ Silver Lake neighborhood is full of vintage furnishings, modern lines, bold colors, and energetic patterns.

See who won the 2024 Designer of the Year Awards on HGTV.com.

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