Color Wow's Raise the Root is your go-to solution for achieving instant lift and bouncy volume without the need for washing. Perfect for those busy days when you want to refresh your look, Raise the Root works wonders on fine, flat, or limp hair. This lightweight formula creates long-lasting body and fullness at the roots, making your hair look naturally thick and volumized. It provides major root lift without any stiffness or stickiness—just pure bounce and movement!