Background

Toast's Growth and Creative Challenges

Ever wondered how a rapidly growing company like Toast keeps its brand looking fresh and appetizing?

Picture this: Toast was cooking up a storm in the restaurant tech world, serving up cutting-edge POS and management systems. As demand for their products surged, Toast faced a challenge: their in-house creative team was struggling to keep up with the increasing need for high-quality visual assets across multiple platforms. That's when Superside entered the picture.

Over two years, Superside has become Toast's trusted creative partner, working seamlessly alongside their team to elevate the brand. From 3D product renders to motion graphics, Superside has helped Toast maintain and enhance its visual identity during a period of significant growth.

THE BRIEF

A Full Course of 3D Creative Needs

Toast wanted to leverage Superside's 3D expertise in two key ways:

• Create realistic 3D renders of their signature products, bringing them to life in a visually stunning way.
• Craft engaging 3D animations for their promotional videos, to further elevate their brand.

Our guidance

Toast had previous product renders, but we wanted to take them to the next level. Therefore, we amped up the quality through exceptionally realistic product visualizations. Also, we achieved a cohesive visual style across all assets and channels—a major benefit of having one partner handle all the visuals.

The woRK

Simmering Ideas into Impactful Visuals

Here's how we cooked up visual excellence for Toast:

1. We leveraged the Toast team's proficiency in Figma, our preferred tool for sharing 3D renders. This shared expertise streamlined our collaboration and ensured smooth communication throughout the project.
2. Our approach guaranteed crystal-clear deliverables at every milestone. We kept Toast in the loop, providing visibility into our progress and allowing for timely feedback and adjustments.
3. We went beyond just creating visuals. By providing workfile access, creating tutorial videos, and conducting live calls, we empowered Toast's designers to grasp the 3D workflow fully.
4. We developed a comprehensive Toast Asset Library, including popular products like the Toast S1 Handheld Device, Toast Flex22, and Toast Tap Direct Attach. The Library became the springboard for subsequent projects, drastically reducing turnaround times for new visualizations.

What's unique about Superside's 3D projects for Toast is the exceptional quality and realism of the product visualizations. We haven't done it in this capacity (with multiple products per project) for any other client.

Sara Popov3D Creative, Superside

THE IMPACT

A Five-Star Review

What does a great creative partnership look like? For Toast, it means:

• 85% faster turnaround times for 3D assets, thanks to the Toast Asset Library
• 100% brand consistency maintained across seven different creative categories
• 5/5 customer satisfaction rating for all projects

With Superside in their corner, Toast has been able to meet tight deadlines, launch new products without breaking a sweat, and keep their brand looking crisp with 3D design.

Sara [from Superside] is amazing to work with. Not only does she produce extremely high-quality work, but she is also attentive to details and easy to work with. She is so dedicated to her craft that we feel so grateful to have her as an extension of the Toast team.

Kristen StantonMarketing & Brand Project Management, Toast

So, here's some food for thought: Could your brand use a dash of creative spice?