I had plenty of context clues to help my young mind sort it all out, but easy as pie was a great visual for me and such an apt cliche.

The Wall St. Journal reported on this embarrassing phenomenon last week under the apt headline: "The Week CEOs Bent the Knee to Trumpov."

Recent data found that 67 percent of consumers rated animal welfare as “very” or “extremely important” to their purchasing decisions and 62 percent were more apt to purchase products with third-party animal welfare certifications.

Oppenheimer — such a perfectly apt surname — calls the genre “the wolf of despair in the sheep clothing of hope.”

Anna Howells, content creator for Spurs XY and long-suffering Tottenham fan, bristles at the term 'Spursy' being used about her team - but admits it is an apt description.