So she has some advice for journalists tempted by the burden of having bosses to “just go independent,” enticed, say, by the siren call of freelancing: “Just do a substack! It’s the future of journalism.”

Historically, many tourists have been enticed by the Czech capital's beautiful historic features and cheap beers - which in some restaurants and pubs can be cheaper than bottled water.

Organiser Paul Sinton-Hewitt enticed the pioneering 13 runners to turn up to what was then known as the Bushy Park Time Trial on 2 October 2004 after injury prevented him from taking part himself.

She says the teenager who murdered Ronan was “enticed” by big zombie knives with curved edges and “stupid, silly, writing on them”.

It said innovative companies favour moving abroad, enticed by better funding and less regulation.