But from September, Pret will offer up to five half-price coffees a day for £10 a month, which it says will "continue to be the best offer on the high street".

But from September, Pret said it will instead offer up to five half-price coffees a day for £10 a month and also end its 20% discount on food.

East Coast pundits claiming it’s part of some master expansion plan obviously haven’t seen the local TV ratings, empty seats or half-price tickets online.

Advertised on Facebook and other social media, the half-price “discount” postage is touted as costing a fraction of the current 66-cent first-class postage rate as a “closeout” item.

Annual licenses for service centers and growers cost $10,000, with a half-price discount for veterans.