Instead he now says he was referring to police officers who had told him some officers had misinterpreted instructions in a circular sent by the Home Office.

People misinterpreted it as a sort of pacifist isolationism.

Glucose brought patients awake, sometimes with brain damage misinterpreted as psychological improvement.

But the creation of Consignia led to a backlash from the public, largely due to people misinterpreting the rebrand.

He said on radio he was "heartbroken" by the backlash, and believed the moment had been misinterpreted.