“But don’t tell no lie about me and I won’t tell truths ’bout you.”

But after he warns, “Don’t tell no lie about me/And I won’t tell truths about you,” the track changes to a tolling, droning trap dirge and Lamar’s delivery becomes biting, nasal and percussive.

“What’s supposed to be an exchange of ideas has devolved into grievances and attacks. Some appear to think that it’s just a game, that no target is off limits, that no lie is too hurtful.”

We fly high, no lie, you know this, Birdin’.

Well, no lie, I got my jury summons in the mail yesterday and one of my editors just told me he has to report for jury duty tomorrow, which had my colleague asking: Is this the biggest FYC campaign ever?