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YouTube Culture & Trends - Data and Cultural Analysis for You

YouTube Records

Explore the most viewed videos, artists and creators in YouTube history.

All-Time Most Viewed Music Videos

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Methodology

Lifetime views for music videos on YouTube

All-Time Most Subscribed Official Artist Channel

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Methodology

Lifetime subscribers for Official Artist Channels on YouTube

All-Time Top 24 Hour Music Debuts

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Methodology

Views within the first 24 hours of the video’s public release. For videos released after 9/17/19, only views from organic sources are eligible for this record. This includes direct links to the video, search results, external sites that embed the video and YouTube features like the homepage, watch next and Trending. Additional details about YouTube views and ads can be found here.

All-Time Fastest Music Videos to One Billion Views

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Methodology

Number of days between the public release of a video and its first date with one billion or more views.

In the News

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