To demonstrate the United States’ commitment to Tunisia’s transition to democracy, and to underscore the reforms needed to attract investment, generate economic growth, and create jobs in the country, U.S. Secretary of Commerce Penny Pritzker led a delegation to Tunisia this week. In addition to offering a keynote address at the Investment and Entrepreneurship Conference, hosted by the Partnership for New Beginnings and the American Chamber of Commerce in Tunisia, Secretary Pritzker met with Tunisian government officials, business leaders, and entrepreneurs to better understand the challenges and opportunities facing the country’s economy.

In a meeting with representatives from the American Chamber of Commerce in Tunisia, Secretary Pritzker received input on the country’s current business environment and discussed potential opportunities for U.S. firms in the market. For example, Tunisia’s location on the coast can make it an ideal hub for operations in the Middle East and Africa. Others spoke about the opportunities in the Information and Communication Technologies (ICT) sector, specifically.

About 70 American firms operate in Tunisia right now, but there is substantial room for that figure to grow should Tunisia make certain economic reforms that will create a more inviting business climate. Some of these reforms include streamlining the investment code, restructuring the banking sector, creating a more transparent, reliable, and modern tax and customs structure, and developing a strong public-private partnerships law that increases transparency and predictability for domestic and foreign firms.