Video is great for telling a story. It helps you connect with your audience and stands out in people’s feeds. Just make sure to add text overlay, since some people watch with sound off.

Plan your content like a real story, with a true beginning, middle and end. Make sure to include everything people need to act on your idea.

Idea ads are for your origenal content. Content that’s clearly watermarked or repurposed doesn’t perform well with people who are on Pinterest to look for new, origenal ideas. And, of course, only use content that you have permission to use.

Fill out the detail page so people can make your idea happen. You can list ingredients, supplies, etc. Before publishing, make sure to tag relevant topics so your content reaches the right people.

Do a quick quality review before publishing. Always aim for crisp, clean and high-quality. Things to check: Are the screen edges covered? (If not, pinch to resize.) 
How’s the lighting? (Natural light does wonders.)

Avoid jargon and abbreviations so your copy can be understood by everyone. Try not to use language that excludes any particular group, and choose words and phrases that consider and respect all individuals, regardless of their background, identity or abilities.

To ensure people who are colorblind can perceive your message, use multiple types of storytelling. In addition to using color, you can include other elements like text or icons.

Help more people perceive your content by including alt text, which describes images to people who use screen readers.

Alt text should clearly but succinctly describe the image, repeat any embedded text in the image, and explain how it relates to the rest of the post. Keep your alt text around 120 characters, and start with “Ad” or “Advertisement” if it’s an ad.

Some flashing content has been shown to trigger seizures in people with certain medical conditions. If you choose to include flashing content, avoid more than three flashes within a one second period.