Devin Gordon

After a year that was arguably the worst in the sneaker and apparel company's six-decade history, Nike brought back a beloved company lifer to right the ship. He'll need more than goodwill to pull it off.

Nike's 'refounder': Can Elliott Hill turn the sneaker-maker's luck around?

The 50 companies most likely to thrive, 5 investing trends for 2025, and more. Read the latest edition of <a href="https://fortune.com/packages/december-2024-january-2025/?&itm_source=fortune&itm_medium=article_tout&itm_campaign=DecJanMag">the magazine.</a>

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Nike is broken. Can Elliott Hill fix it?

Nike's 'refounder': Can Elliott Hill turn the sneaker-maker's luck around? | Fortune

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Nike is broken. Can Elliott Hill fix it?

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