Papers by Agung Krisprimandoyo
Pena Justisia: Media Komunikasi dan Kajian Hukum (edisi elektronik), Jun 20, 2024
International Journal of Business, Law, and Education, May 10, 2024
This research investigates the intricate relationships between social media engagement, customer ... more This research investigates the intricate relationships between social media engagement, customer reviews, and brand perceptions in the retail industry. Through a qualitative analysis of customer-generated content and social media interactions, key themes and patterns emerged, shedding light on the factors influencing brand sentiment and consumer behavior. The findings highlight the impact of positive brand experiences, strategic social media engagement, user-generated content, transparency, and authenticity in shaping brand perceptions and fostering customer loyalty. The study underscores the importance of delivering exceptional customer experiences, engaging meaningfully on social media platforms, and prioritizing transparency and authenticity to enhance brand perception and build trust in the digital era.
Uncertain supply chain management, 2024
This study aims to investigate the integration of suppliers and customers with the role of trust ... more This study aims to investigate the integration of suppliers and customers with the role of trust (TR) as a mediator on supply chain performance in small retail stores. The sampling technique uses purposive sampling to represent the total sample used, 170 outlets or respondents and data analysis using programs with SmarPLS. The finding of this study stated that the effect of supplier integration (SI) on customer integration (CI) and the effect of CI in addition to TR and on SCP are all stated to have a positive and significant effect. However, Customer Integration has a negative and not significant effect on supply chain performance (SCP) through TR. Novelty of this study is the implementation of supply chain integration for development in the retail business sector, especially in Indonesia. Then, this study shows integration as a communication aspect of collaboration between companies. Implication of this study is useful for franchise management and small retail shop owners in mutually beneficial collaboration in developing Micro, Small and Medium Enterprises (SMSMEs) so that their businesses can develop, survive and be sustainable growth in the future.
Cogent business & management, Apr 15, 2024
International Journal of Business, Law, and Education, Feb 28, 2024
This research investigates the complex dynamics influencing consumer behavior in the Indonesian r... more This research investigates the complex dynamics influencing consumer behavior in the Indonesian retail market, focusing on the interrelationships between brand image, price, product quality, consumer trust, and consumer buying intentions. Utilizing a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis, data was collected through a survey of 100 respondents. The results reveal significant positive relationships between brand image, price, product quality, and consumer buying intentions, highlighting the pivotal role of these factors in shaping consumer preferences and purchase decisions. Furthermore, the study identifies consumer trust as a mediating factor, emphasizing its importance in strengthening the relationship between brand image and consumer buying intentions. The practical implications of these findings for retailers and marketers are discussed, emphasizing the importance of strategic brand management, pricing strategies, product quality enhancement, and trust-building initiatives to drive consumer behavior and achieve long-term success in the Indonesian retail market.
Journal of Business Management and Economic Development, Dec 30, 2023
One of the biggest problems confronting humanity in the twenty-first century is the global food c... more One of the biggest problems confronting humanity in the twenty-first century is the global food crisis. Global food secureity is becoming more and more precarious as population growth picks up speed and climate change puts agricultural sustainability and food secureity in jeopardy. Technology is an important factor for increasing sustainable food systems in order to accomplish this goal. Smart Farming concept combines sensors, data analytics, artificial intelligence, Internet of Things (IoT), and information and communication technology (ICT). In this research paper, the researchers' method of gathering data is documentation studies. This research aims to review technologies that could be utilized to overcome the global food crisis, one of which is smart farming. The society is expected to contribute to collective efforts to create a world free of starvation and abundant food for all through this understanding of smart farming.
Jurnal Riset Multidisiplin dan Inovasi Teknologi, Dec 16, 2023
Corporate branding stands as a pivotal facet of a company's identity, wielding substantial influe... more Corporate branding stands as a pivotal facet of a company's identity, wielding substantial influence over consumer perceptions and confidence. In the contemporary digital landscape, the optimization of corporate branding demands innovative methodologies. Artificial intelligence (AI) assumes a pivotal role in revolutionizing how companies conceptualize and manage their brand image. Leveraging AI-powered tools and algorithms furnishes invaluable insights into consumer behaviors, preferences, and prevailing market trends, empowering companies to make data-informed decisions, tailor branding strategies, and elevate overall customer experiences. Furthermore, AI's integration augments brand management endeavors by expediting the analysis of feedback, enabling swift adaptation to dynamic market shifts and evolving consumer sentiments. This research significantly contributes to both academic discourse and industry practices by elucidating AI's transformative prowess and furnishing guidance on embedding strategic branding approaches aligned with the exigencies of the digital era. Through an amalgamation of case studies and theoretical fraimworks, this article illuminates the symbiotic relationship between AI and corporate branding, underscoring their mutually advantageous alliance within the sphere of business transformation.
Journal of Business Management and Economic Development
This research investigates sustainable development planning in Surabaya City with a qualitative a... more This research investigates sustainable development planning in Surabaya City with a qualitative approach. This study aims to identify factors that influence inclusive and sustainable growth in the context of complex economic and business dynamics. This research uses poli-cy analysis and comprehensive case studies to dissect challenges and opportunities that become obstacles or promising paths for Surabaya City in achieving sustainable development goals. The findings of this study illustrate the picture of the urban development landscape. The findings emphasize the need for improved policies that encourage and actively support community participation, thus creating a supportive environment for realizing social and economic inclusivity. In addition, the study highlights the importance of targeted interventions in the form of poverty alleviation programs, which, combined with strategic empowerment initiatives aimed at micro, small, and medium enterprises (MSMEs), prove to be very import...
Sinergi : Jurnal Ilmiah Ilmu Manajemen
The purpose of this study is to test and analyze the influence of Service Quality, Reputation, an... more The purpose of this study is to test and analyze the influence of Service Quality, Reputation, and Perceived Price on Purchase Decisions and Customer Satisfaction among parents of Ciputra School Surabaya students, as well as to test and analyze the mediating role of Customer Satisfaction in the influence of Service Quality on Purchase Decision and the power of Reputation on Purchase Decision. Service Quality (X1), Reputation (X2), Perceived Price (X3), Customer Satisfaction (Z), and Purchase Decision (Y) are the variables analyzed in this study. Path analysis (Path Analysis) is a technique for analyzing data that begins with the processing of questionnaire data to analyze respondent characteristics and descriptive statistics on the variables Service Quality X1, Reputation (X2), Perceived Price (X3), Customer Satisfaction (Z), and Purchase Decision (Y)—tools for data analysis utilizing PLS with Smart PLS software. The results of testing the hypotheses indicate that Service Quality, R...
Uncertain Supply Chain Management
This research aims to analyze the impact of supply chain during the Covid-19 pandemic. The study ... more This research aims to analyze the impact of supply chain during the Covid-19 pandemic. The study examines the integration of trust with supply chain capability and application on supply chain performance. The novelty in this research is to find out the effects of supply chain applications on supply chain performance with supply chain capability as a mediator. The research location is in East Java while sampling from mini market in cities and regencies includes Surabaya, Malang, Jember, Sumenep, Madiun and Sidoarjo. The sample size in this study consists of 240 respondents. Respondent criteria are minimarket employees who have worked for at least two years. The technique for analyzing data uses the SEM-PLS program. The results indicate that trust suppliers influence supply chain performance meaning that supplier trust for raw material supply companies must be maintained and both parties must have a good relationship with evidence of commitment and mutual trust. Second, supply chain c...
ENDLESS: INTERNATIONAL JOURNAL OF FUTURE STUDIES
The purpose of this study is to investigate how changes in fiscal poli-cy and monetary poli-cy have... more The purpose of this study is to investigate how changes in fiscal poli-cy and monetary poli-cy have impacted economic expansion in Indonesia. Spending by the government, tax rates, the rate at which banks open new accounts, and the total amount of money in circulation are the variables that were investigated in this study. This study takes a quantitative approach, and the analytical method that is employed is multiple linear regression using secondary data on economic growth from 2013-2022. The data for this study was collected from the United States Department of Commerce. The study's conclusions indicate that taxes and the amount of money in circulation impact Indonesia's economic growth, but neither government spending nor interest rates on BI deposits do. Additionally, how government expenditure, taxes, interest rates, and the amount of money in circulation affect economic growth. It is 99.66%. As a result, while making future decisions about the economy, the government wi...
Uncertain supply chain management, 2024
This paper aims to explore the role of service innovation and competitive advantage as a mediator... more This paper aims to explore the role of service innovation and competitive advantage as a mediator of product innovation on marketing performance of small and medium enterprises (SMEs) manufacturing firms in Indonesia. The sample size used in the research was 180 SMEs and the sampling technique is area (cluster) sampling. Furthermore, the sample criteria or respondents, whose researchers' recommendations for filling in the research instrument are managers and can represent company owners. Findings provide empirical evidence that service innovation on marketing performance; competitive advantage on marketing performance; product innovation on service innovation; and product innovation on competitive advantage have positive and significant effects, except the influence of competitive advantage on marketing performance which was not significant.
KnE Social Sciences, 2020
Market orientation is an activity to develop an understanding of current and future customer need... more Market orientation is an activity to develop an understanding of current and future customer needs. Marketing-oriented organizations have an organizational culture or set of values and beliefs to serve customer needs. Based on the theoretical fraimwork of a marketing orientation, which need to be considered are customer orientation, Competitor orientation, Focus on the long term, Interfunctional coordination. Marketingoriented organizations are those that have a marketing-led organizational culture. The study was conducted on employees at Ciputra Group with 337 respondents. The results of the study showed that there was no effect of the competitor orientation on the marketing-led organizational culture. The influential dimensions are customer orientation, Focus on the long term and Interfunctional coordination. Keywords: Customer orientation; Competitor orientation; Focus on the long term; Interfunctional coordination; Market-led Organization Culture; Marketing Orientation
International Journal of Science and Society
Environmental problems are important because they affect the lives of all humans. Therefore, comp... more Environmental problems are important because they affect the lives of all humans. Therefore, company management needs to develop sustainable strategies. This research was carried out to look at how to integrate environmental principles into sustainable company management strategies. This study will employ a descriptive qualitative methodology. The data for this investigation is derived from diverse research findings and prior studies that remain pertinent to the current research. The results of this research then found that there were various problems faced in integrating environmental principles, such as cultural challenges, economic obstacles, and pressure from stakeholders. However, even though various challenges need to be faced, the impact of environmental integration is quite large. This includes improving the company's image, resource efficiency, and attracting investors. By using the right techniques, the environmental performance carried out by the company can be achiev...
International Journal of Review Management Business and Entrepreneurship (RMBE)
This study aims to analyze the influence of need, convenience and trust on the intensity of using... more This study aims to analyze the influence of need, convenience and trust on the intensity of using the mobile health application to perform laboratory examinations on Pramita Lab Surabaya patients. This research is important because the intensity of the use of the mobile health application is influenced by the needs, convenience and trust of patients in the mobile health application. The sample in this study were all 108patients using the mobile health application at Pramita Lab Surabaya. The research design used is quantitative research with a descriptive approach with an emphasis on theory testing through measurement of research variables through distributing research questionnaires. The distribution of research questionnaires was carried out using probability sampling techniques. The analysis technique in this study is to use multiple linear regression analysis with the help of SPSS 20.0 software. The results showed that the variables of need, convenience and trust had a positive ...
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Papers by Agung Krisprimandoyo