Papers by Dominikus Tulasi
This research explain what strategy used by the public relations in increasing the brand image of... more This research explain what strategy used by the public relations in increasing the brand image of the company. The purpose of this research is to know about what makes the brand image of OMNI Hospital Alam Sutera increased. Methods used is qualitative descriptive and use a review of the theory of public relations. Analysis was performed by reduction of the data obtained from the results of interviews , after that map out the data with data display and next draw conclusions . The result of this research shows that the strategy used are publicity, event, community involvement, identity media, and social investment. The strategy were proven increased the brand image of OMNI Hospital Alam Sutera seen from the increase in patients and awards are given by outsiders upon the hospital's performance of programs.
Corporate Social Responsibility merupakan tanggung jawab perusahaan terhadap masyarakat. Kegitaan... more Corporate Social Responsibility merupakan tanggung jawab perusahaan terhadap masyarakat. Kegitaan Corporate Social Responsibility juga menjadi solusi yang tepat dalam meningkatkan citra perusahaan. Citra perusahaan sangat penting, karena perusahaan besar tidak akan bertahan apabila memiliki citra yang buruk. Perusahaan tidak bisa menutup matanya kepada masyarakat yang kekurangan, karena itu kegiatan Corporate Social Responsibility menjadi jembatan bagi perusahaan dan masyarakat serta solusi bagi perusahaan dalam pencitraan perusahaan. Dengan menggunakan metodologi penelitian kualitatif peneliti mencapai hasil yaitu dengan menggunakan CSR perusahaan dapat meningkatkan citra positif dimata masyarakat.
Shanlax International Journal of English, 2021
Arun Joshi is an outstanding Indian English Novelist who has dealt with the inner crises of the m... more Arun Joshi is an outstanding Indian English Novelist who has dealt with the inner crises of the modern man living in the present day world. The Foreigner (1968) is his novel that concerns itself with the human relations and its various aspects. The present paper deals with the Protagonist of the novel, Sindi Oberai. The whole story revolves around his feelings and experiences. The novel’s central thematic concerns are attachment, detachment, loss of faith, loneliness, identity crisis, and anxiety, all of which are artistically explored in the protagonist’s life. Oberai, the central character, comes back to Delhi, after experiencing life and love in America, and at last persuaded by a humble office worker in India.Although the effects of alienation in Oberai’s life are analyzed by the earlier critics, the present paper attempts to trace the roots of that alienation. Most commonly children bloom in their childhood with tender care, support and guidance of their parents. The lack of pa...
ANALISIS STRATEGI KOMUNIKASI PEMASARAN PAKET DATA BUNET PADA PROGRAM \"INDONESIA GENGGAM INT... more ANALISIS STRATEGI KOMUNIKASI PEMASARAN PAKET DATA BUNET PADA PROGRAM \"INDONESIA GENGGAM INTERNET\" PERIODE MARET-MEI 2015 (STUDI KASUS : PT TELEKOMUNIKASI SELULAR) -
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT. ASURANSI JIWA BRINGIN JI... more PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT. ASURANSI JIWA BRINGIN JIWA SEJAHTERA -
STRATEGI KOMUNIKASI PEMASARAN TERPADU PT MNC SKY VISION (INDOVISION) DALAM MEMPROMOSIKAN INDOVISI... more STRATEGI KOMUNIKASI PEMASARAN TERPADU PT MNC SKY VISION (INDOVISION) DALAM MEMPROMOSIKAN INDOVISION ENTERTAINMENT CENTER -
STRATEGI PUBLIC RELATIONS DALAM MENINGKATKAN OKUPANSI HOTEL (STUDI KASUS : HOTEL SANTIKA PREMIERE... more STRATEGI PUBLIC RELATIONS DALAM MENINGKATKAN OKUPANSI HOTEL (STUDI KASUS : HOTEL SANTIKA PREMIERE KOTA HARAPAN INDAH - BEKASI. PERIODE FEBRUARI - MEI 2015) -
PENGARUH STRATEGI PUBLIC RELATIONS TERHADAP REPUTASI PERUSAHAAN (STUDI KASUS: MARKETING PUBLIC RE... more PENGARUH STRATEGI PUBLIC RELATIONS TERHADAP REPUTASI PERUSAHAAN (STUDI KASUS: MARKETING PUBLIC RELATIONS PERUSAHAAN PT. IMAGO KREASI KOMUNIKA) -
STRATEGI PUBLIC RELATIONS OZ RADIO JAKARTA DALAM MEMBANGUN PUBLISITAS PERUSAHAAN (STUDI KASUS : E... more STRATEGI PUBLIC RELATIONS OZ RADIO JAKARTA DALAM MEMBANGUN PUBLISITAS PERUSAHAAN (STUDI KASUS : EVENT \" YOU ARE THE FASHION STAR\") -
PERENCANAAN PENGGUNAAN INTERNET MARKETING UNTUK MENINGKATKAN PENJUAALN PRODUK (STUDI KASUS PT. PA... more PERENCANAAN PENGGUNAAN INTERNET MARKETING UNTUK MENINGKATKAN PENJUAALN PRODUK (STUDI KASUS PT. PAGODASAKTI PRIMA REFRIGERASI) -
STRATEGI PERIKLANAN TRANSVISION DALAM MEMASARKAN PROGRAM LIGA INGGRIS PERIODE 2014 (STUDI KASUS: ... more STRATEGI PERIKLANAN TRANSVISION DALAM MEMASARKAN PROGRAM LIGA INGGRIS PERIODE 2014 (STUDI KASUS: PT INDONUSA TELEMEDIA) -
PENGARUH IKLAN BANNER GOOGLE ADWORDS TERHADAP PERILAKU SHARE PENGUNJUNG SITUS WEGO INDONESIA -
PERAN PUBLIC RELATIONS DALAM MENJALIN HUBUNGAN DENGAN PUBLIK INTERNAL MELALUI MEDIA INTERNAL PERU... more PERAN PUBLIC RELATIONS DALAM MENJALIN HUBUNGAN DENGAN PUBLIK INTERNAL MELALUI MEDIA INTERNAL PERUSAHAAN (STUDI KASUS : MEDIA SOSIAL INTERNAL BERBASIS WEB PADA PT. ANABATIC TECHNOLOGIES) -
STRATEGI PUBLIC RELATIONS MELALUI PROGRAM PROMOSI PERUSAHAAN (STUDI KASUS : LOYALITAS DEALER PROD... more STRATEGI PUBLIC RELATIONS MELALUI PROGRAM PROMOSI PERUSAHAAN (STUDI KASUS : LOYALITAS DEALER PRODUK BUFFALO DI PT. ECS INDO JAYA) -
STRATEGI PUBLIC RELATIONS DALAM MENINGKATKAN OKUPANSI HOTEL (STUDI KASUS : HOTEL SANTIKA PREMIERE... more STRATEGI PUBLIC RELATIONS DALAM MENINGKATKAN OKUPANSI HOTEL (STUDI KASUS : HOTEL SANTIKA PREMIERE KOTA HARAPAN INDAH - BEKASI. PERIODE FEBRUARI - MEI 2015) -
Humaniora
The primary purpose of this research is to know lecturers’ activities as the agent of science gro... more The primary purpose of this research is to know lecturers’ activities as the agent of science growth through scientific research and how they highlight a phenomenon using deductive apriory perspective and inductive aposteriory perspective. Deductive apriory perspective is a way to prove an empirical data referring to general propositions that is certain relevant theories with a unit analysis and research object. Whereas, inductive aposteriory perspective is the way oppose to deductive apriory, namely, proving in advance the empirical data on the spot, then followed by creating concepts and propositions which estuary on forming and formulating theory. In other words, deductive and inductive perspective is the binary opposition. Doing research using deductive way is the positivistic aprovident with quantitative approach generating singular truth. Doing research inductively refers to post-positivistic aprovident with qualitative approach affecting on multifaced truth. Research method u...
Humaniora
This multidiscipline research combines models and theoretical guidance of Indonesia Broadcasting ... more This multidiscipline research combines models and theoretical guidance of Indonesia Broadcasting Commission in implementing ethical behavioral guidance toward television broadcasting programs as mass media, a case study at Trans7. This qualitative research examined on how both Television management and Indonesia Broadcasting Commission highlight and perceive behavioral acting of host relating to entertainment programs. In one hand, program producer is able to construct, construe, and reconstruct societal opinions and mindset to its program. On the other hand, Indonesia Broadcasting Commission (KPI) construes the television program overacting and unethical. KPI judges the behavior of the program host does not deserve to present to the society referring to the broadcasting regulations, especially broadcasting behavioral guidance and broadcasting program standard (P3-SPS). Analyzing the implications television broadcasting program is a matter of negative image towards national culture and social norms through significant participant observation. This phenomenon is alarming, considering the host of TV programs which in the long run will be able to influence social value system and national culture. As it is able to gain an extensive understanding towards the identity makeup and sense of television broadcasting programs that exist within Indonesian society.
Humaniora
Artikel ini merupakan sebuah potret dari kerangka pikiran dari penulisan, komunikasi, dan makhluk... more Artikel ini merupakan sebuah potret dari kerangka pikiran dari penulisan, komunikasi, dan makhluk hidup. Komunikasi adalah proses perubahan ide menjadi bentuk lain, yang bisa berubah melalui proses enkoding untuk diubah dan direkonstruksi pada proses decoding oleh penerima. Bentuk baru dari rangka kerja adalah pembaharuan paradigm pikiran. Terlebih, menulis adalah aktivitas penuangan ide untuk diendapkan dan ditanamkan pada bentuk dokumentasi tertulis. Sementara itu, komunikasi berarti menyampaikan pesan dari pengirim kepada penerima, baik secara verbal maupun non-verbal. Selain itu, humaniora adalah dunia makna dalam jiwa manusia untuk menjadi manusiawi dan beradab dengan sendirinya melalui pendidikan. Mendidik manusia juga merupakan proses pengajaran dan pembelajaran melalui personalisasi diri. Personalisasi ini disebut juga proses humanisasi.
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Papers by Dominikus Tulasi