Whiteboard animations are drawn and recorded in sequence on a digital whiteboard. An animated presentation is then created as they are played back with a time-lapse or stop-motion effect. Whiteboard animations are sometimes referred to as video scribing and animated doodling. The quality of the overall viewer experience will vary along with a marketer’s intended use. The majority of those who use whiteboard animations are educators and businesses.

When used as a marketing tool, whiteboard animations simplify a complicated message in an entertaining and engaging format. Boring topics are brought to life and become very interesting. In addition, businesses can use whiteboard animations to inform customers of how to properly use a product or to highlight the benefits of a specific product. When focused around the target audience and presented in a storytelling format, the animated characters in a whiteboard animation help viewers identify with the message, which is crucial to building trust between the audience and brand.  The impacts of these kinds of benefits have a tangible impact on the most important metrics of marketing campaigns, such as click-through-rates (CTRs), bounce rates, conversion rates, and ultimately revenue creation.

Effective whiteboard animations must be unique, captivating, high quality, and greatly scripted with visually-engaging art. This ensures that the animation video will be unlike any other, and it sets a business apart from its competitors. When a business sets itself apart and gains popularity, this increases brand recognition instantly. The creation of a whiteboard animation must be strategically planned and designed to tell the best story possible in a way that an audience can understand, relate, remember, and value.

The human brain is wired to process visuals incredibly fast. In fact, some research indicates our brains process images 60,000 times faster than words. This along with the advantage of everything being presented on one canvas makes whiteboard animations ideal for delivering promotional pitches. The simplicity of whiteboard animations is what keeps the viewer engaged and makes the information easy to digest. Since the information is presented in somewhat of a storytelling mode, well-designed animations build up curiosity and excitement while rewarding the viewer as the story unfolds.

When used as part of a social media video marketing strategy, whiteboard animations have the potential to go viral and achieve mass appeal. The fact that the young and old, loyal customers, new customers, industry newbies and experts all find whiteboard animation appealing makes this marketing tool a hot pick for social sharing.

Whiteboard animations are a very affordable marketing tool and are extremely successful in helping businesses stand out from competitors. Unlike live commercials, whiteboard animations do not require near the overhead cost. Video marketing in general has become instrumental in the world of marketing, but whiteboard animations are exceptional when a business is looking to send a message that is both memorable and valuable. In a high-tech society where most people want immediate gratification and social interaction, whiteboard animations are proving themselves as a must-have marketing tool.