There are a few important elements you want to incorporate into your digital brochure to increase its engagement and effectiveness. Make sure the brochure has consistent colors, backgrounds, fonts, and images. Visual consistency is how you bring it all together. The online brochure maker makes all of this simple and user-friendly.

Short and concise copy is key when you create a brochure. Keep your paragraphs short, around 3-4 lines is perfect. Bullet points, subheadings, and short lists that can be viewed at a glance are good too, and don’t forget to have a strong call-to-action so the reader knows what you want them to do.

A brochure is organized around a main topic with sections and subsections exploring different elements of that topic. For example, a brochure for a university might start with some background about the school, a mission statement, maybe some info about rankings, followed by subsections about departments and sports.

A brochure is a chance to shape your customers’ first impression of your business. The great thing about this format is you can go much more in-depth than a simple ad while still getting right to the point. The same best practices apply as with any great brochure: create an eye-catching design, keep it simple, and include a clear CTA. Also, be sure to include any relevant contact info and links for your business.

When you create a brochure for school, treat the assignment as your design brief. Come up with a design and content that brings the assignment to life. Think of the written content like an essay: The headline is your title, you have an introductory paragraph that summarizes the content of the brochure, and subsections that go into more detail. You can enhance your brochure with visuals to help illustrate your presentation. With our online brochure maker you can add video and images to wow the class (and hopefully get an easy “A” on the assignment)!