During the last few years there has been remarkable boom in enterprises producing mycorrhizal fungi inocula and related services for the retail sector, commercial plantations, horticulture and, more recently, the developing agricultural market. Customers range from the general public and commercial growers to governments, each requiring a different market focus and varying degrees of after sales support. There is a number of reasons for this growth in the mycorrhizal industry. In particular, the increasing body of scientific evidence on the positive effects of mycorrhizal fungi on plant health, growth and yield has driven a greater awareness by end users of mycorrhizal technology. In addition, there is a realisation of costs/benefits of mycorrhizal technology, through its use in large-scale projects. Especially, there has been recognition in the market that microbial products offer a sustainable approach to plant production, one that is both environmentally friendly and economically attractive in commercial cultivation.
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Vosátka, M., Albrechtová, J., Patten, R. (2008). The International Market Development for Mycorrhizal Technology. In: Varma, A. (eds) Mycorrhiza. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-78826-3_21
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