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Hybridity
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summary
A guide to understanding hybridity-the interaction of cultures

Table of Contents

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  1. Cover
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  1. Half title, Title page, About the Author, Copyright
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  1. Contents
  2. p. v
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  1. Preface
  2. pp. vi-xii
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  1. Acknowledgments
  2. pp. xiii-xiv
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  1. 1. Cultural Hybridity and International Communication
  2. pp. 1-14
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  1. 2. Scenarios of Global Culture
  2. pp. 15-44
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  1. 3. The Trails and Tales of Hybridity
  2. pp. 45-71
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  1. 4. Corporate Transculturalism
  2. pp. 72-96
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  1. 5. The Cultural and Political Economies of Hybrid Media Texts
  2. pp. 97-115
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  1. 6. Structure, Reception, and Identity: On Arab-Western Dialogism
  2. pp. 116-147
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  1. 7. Hybridity without Guarantees: Toward Critical Transculturalism
  2. pp. 148-162
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  1. Notes
  2. pp. 163-176
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  1. Bibliography
  2. pp. 177-210
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  1. Index
  2. pp. 211-226
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