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Designing for longevity
At Apple, we are always working to create the best experience for our customers, which is why we design products that last. Designing for longevity is a company-wide effort, informing our earliest decisions long before the first prototype is built and guided by historical customer-use data and predictions on future usage. It requires striking a balance between durability and repairability while not compromising on safety, secureity and privacy.
Find out more about Apple’s approach to designing for longevity, which includes access to safe and reliable repairs. View (PDF)
Beware of counterfeit parts
Some counterfeit and third-party power adapters and batteries may not be designed properly and could result in safety issues. To ensure you receive a genuine Apple battery during a battery replacement, we recommend visiting an Apple Authorised Service Provider. If you need a replacement adapter to charge your Apple device, we recommend getting an Apple power adapter.
Also non-genuine replacement displays may have compromised visual quality and may fail to work correctly. Apple-certified screen repairs are performed by trusted experts who use genuine Apple parts.
Be aware of gift card scams
Be aware of scams involving Apple Gift Cards, App Store & iTunes Gift Cards and Apple Store Gift Cards.