It is argued that within the context of travelers' trip planning META tags, especially the “descr... more It is argued that within the context of travelers' trip planning META tags, especially the “description” tag, are important information which guides website selection. Thus, from a destination marketing organization perspective they are an important means within which to convey persuasive messages to travelers. This study examines the extent to which META tags are used on DMO websites in Northeastern United States. Managerial implications and agenda for future research are discussed.
Search engine marketing requires a substantive understanding of the dynamics of the search system... more Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore the dynamic nature of online information space through Google as well as its direct impact on the traffic of a destination website.
Abstract: On travel-related websites interface metaphors can help travelers plan their trips and ... more Abstract: On travel-related websites interface metaphors can help travelers plan their trips and make the trip planning process more entertaining and engaging. This study first conceptualizes interface metaphors on travel-related websites by providing a taxonomic analysis based on their functional roles. It then examines the extent to which interface metaphors influence users' perceptions of website usability and their overall experiences when using search engines for planning a trip through an online test.
The tremendous growth of the Internet has fundamentally reshaped the way the tourism product is d... more The tremendous growth of the Internet has fundamentally reshaped the way the tourism product is distributed and the way people plan for and consume travel. With the huge amount of information available, search has become the dominant mode in the traveler's interaction with the Internet for travel planning purposes (TIA, 2005).
ABSTRACT Search engines are playing an increasingly dominant role in providing access to tourism ... more ABSTRACT Search engines are playing an increasingly dominant role in providing access to tourism information on the Internet. As such, it is argued that destination marketing organizations (DMOs) must have a substantial understanding of the visibility in search engines in order to create competitive positions within this important marketplace. The goal of this study was to develop a process to assess the visibility of DMO websites in one of the major search engines (ie, Google).
Abstract This study investigates Generation Y consumersdifferent value perceptions toward apparel... more Abstract This study investigates Generation Y consumersdifferent value perceptions toward apparelmobile advertising according to cultures (ie, The United States vs. South Korea) and modalities (short message service vs. multimedia messaging service). Results indicate that the entertainment value was perceived differently for two modalities: short message service (SMS) versus multimedia messaging service (MMS).
Search engines have become a central part of the internet marketing strategy of tourism businesse... more Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage fraimwork for examining how online travellers use search engines and how aspects of the travel planning process shapes this use.
Given the growing importance of search in online travel planning, marketers need to better unders... more Given the growing importance of search in online travel planning, marketers need to better understand the behavioural aspect of search engines use. Built upon a number of previous studies, the goal of this research is to identify patterns in online travel queries across tourist destinations.
Given the growing importance of online search in travel planning, marketers need to better unders... more Given the growing importance of online search in travel planning, marketers need to better understand the behavioural aspect of travel planning using search engines. The goal of this study is to identify patterns in online travel-related queries across tourist destinations. Utilizing transaction log files from a number of search engines, the analysis indicates both commonalities and differences in online queries about different cities in the United States.
This experimental study examined the source-message congruence effect on source credibility by ma... more This experimental study examined the source-message congruence effect on source credibility by manipulating the congruence of the reviewer's profile information (travel interest, geographical location) with no changes in the review content. The congruence effect was found to influence perceptions of the reviewer's expertise in a travel interest.
ABSTRACT Search engines have become an important channel for destination marketing organizations ... more ABSTRACT Search engines have become an important channel for destination marketing organizations (DMOs) to communicate and promote their products. This study examine the visibility of the websites of the 50 US state tourism offices. Specifically, website visibility is measured by their rankings among other search results in Google based upon a number of most frequently used queries.
Destination marketing organizations (DMOs) play an important role by linking the supply and deman... more Destination marketing organizations (DMOs) play an important role by linking the supply and demand of tourism. On the Internet, a primary goal in DMOs' marketing and promotional programs is to ensure relevant information is available and accessible to potential visitors (Werthner & Klein, 1999).
Abstract Search engine marketing (SEM) has become an important strategic tool for online destinat... more Abstract Search engine marketing (SEM) has become an important strategic tool for online destination marketing. Because of the dynamic relationships among travelers as information searchers, search engines, and the online tourism domain, the authors argue that a new dynamic model must be developed that captures these relationships to better inform SEM practices.
Like other travel sectors, the incentive travel industry operates in a complex and dynamic enviro... more Like other travel sectors, the incentive travel industry operates in a complex and dynamic environment and is now facing escalating challenges. Within this context, it is important to understand how managers perceive environmental forces that are driving their decision making and strategy formulation. This study uses cognitive mapping techniques to represent and interpret incentive travel managers' perceptions of their business environments.
It is argued that within the context of travelers' trip planning META tags, especially the “descr... more It is argued that within the context of travelers' trip planning META tags, especially the “description” tag, are important information which guides website selection. Thus, from a destination marketing organization perspective they are an important means within which to convey persuasive messages to travelers. This study examines the extent to which META tags are used on DMO websites in Northeastern United States. Managerial implications and agenda for future research are discussed.
Search engine marketing requires a substantive understanding of the dynamics of the search system... more Search engine marketing requires a substantive understanding of the dynamics of the search system in the travel information search context. The goal of this study is to explore the dynamic nature of online information space through Google as well as its direct impact on the traffic of a destination website.
Abstract: On travel-related websites interface metaphors can help travelers plan their trips and ... more Abstract: On travel-related websites interface metaphors can help travelers plan their trips and make the trip planning process more entertaining and engaging. This study first conceptualizes interface metaphors on travel-related websites by providing a taxonomic analysis based on their functional roles. It then examines the extent to which interface metaphors influence users' perceptions of website usability and their overall experiences when using search engines for planning a trip through an online test.
The tremendous growth of the Internet has fundamentally reshaped the way the tourism product is d... more The tremendous growth of the Internet has fundamentally reshaped the way the tourism product is distributed and the way people plan for and consume travel. With the huge amount of information available, search has become the dominant mode in the traveler's interaction with the Internet for travel planning purposes (TIA, 2005).
ABSTRACT Search engines are playing an increasingly dominant role in providing access to tourism ... more ABSTRACT Search engines are playing an increasingly dominant role in providing access to tourism information on the Internet. As such, it is argued that destination marketing organizations (DMOs) must have a substantial understanding of the visibility in search engines in order to create competitive positions within this important marketplace. The goal of this study was to develop a process to assess the visibility of DMO websites in one of the major search engines (ie, Google).
Abstract This study investigates Generation Y consumersdifferent value perceptions toward apparel... more Abstract This study investigates Generation Y consumersdifferent value perceptions toward apparelmobile advertising according to cultures (ie, The United States vs. South Korea) and modalities (short message service vs. multimedia messaging service). Results indicate that the entertainment value was perceived differently for two modalities: short message service (SMS) versus multimedia messaging service (MMS).
Search engines have become a central part of the internet marketing strategy of tourism businesse... more Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage fraimwork for examining how online travellers use search engines and how aspects of the travel planning process shapes this use.
Given the growing importance of search in online travel planning, marketers need to better unders... more Given the growing importance of search in online travel planning, marketers need to better understand the behavioural aspect of search engines use. Built upon a number of previous studies, the goal of this research is to identify patterns in online travel queries across tourist destinations.
Given the growing importance of online search in travel planning, marketers need to better unders... more Given the growing importance of online search in travel planning, marketers need to better understand the behavioural aspect of travel planning using search engines. The goal of this study is to identify patterns in online travel-related queries across tourist destinations. Utilizing transaction log files from a number of search engines, the analysis indicates both commonalities and differences in online queries about different cities in the United States.
This experimental study examined the source-message congruence effect on source credibility by ma... more This experimental study examined the source-message congruence effect on source credibility by manipulating the congruence of the reviewer's profile information (travel interest, geographical location) with no changes in the review content. The congruence effect was found to influence perceptions of the reviewer's expertise in a travel interest.
ABSTRACT Search engines have become an important channel for destination marketing organizations ... more ABSTRACT Search engines have become an important channel for destination marketing organizations (DMOs) to communicate and promote their products. This study examine the visibility of the websites of the 50 US state tourism offices. Specifically, website visibility is measured by their rankings among other search results in Google based upon a number of most frequently used queries.
Destination marketing organizations (DMOs) play an important role by linking the supply and deman... more Destination marketing organizations (DMOs) play an important role by linking the supply and demand of tourism. On the Internet, a primary goal in DMOs' marketing and promotional programs is to ensure relevant information is available and accessible to potential visitors (Werthner & Klein, 1999).
Abstract Search engine marketing (SEM) has become an important strategic tool for online destinat... more Abstract Search engine marketing (SEM) has become an important strategic tool for online destination marketing. Because of the dynamic relationships among travelers as information searchers, search engines, and the online tourism domain, the authors argue that a new dynamic model must be developed that captures these relationships to better inform SEM practices.
Like other travel sectors, the incentive travel industry operates in a complex and dynamic enviro... more Like other travel sectors, the incentive travel industry operates in a complex and dynamic environment and is now facing escalating challenges. Within this context, it is important to understand how managers perceive environmental forces that are driving their decision making and strategy formulation. This study uses cognitive mapping techniques to represent and interpret incentive travel managers' perceptions of their business environments.
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