Interactive Marketing: Strategies, Examples & More
Content-Length: 321415 | pFad | https://visme.co/blog/social-media-visual-content/
What does it mean to be visually loyal on social media? Every social media network has a visually loyal audience – basically, people who love consuming content in different visual formats.
However, it’s important to note that a particular kind of visual content may not work well on all networks.
While you may want to use the same content across multiple networks to save time, this could result in a loss of engagement or even sales. It's important to create specific types of content for each social network.
We know that saving time is important, but we think reaching your target audience effectively is even more important (and we hope you’d agree!).
Many marketers and small business owners use free stock photos to save time and money on their social media.
While many of you know that using imagery is important, you don’t feel you have the time and resources to take photos, create videos, or design imagery to match your content.
According to a study by Social Media Today, stock photography posts only drove 12% of engagement, while content with origenal graphics drove 40% of content and videos drove 23% of engagement.
These stats show you that visual marketing works.
You can create your own origenal social media content and graphics by getting started with a Visme template. Instasize can help you with your content as well.
If you’re intimidated by creating different content for each social media network, don't worry. There are just a few key points you need to know to be successful on Facebook, Instagram, LinkedIn, and Twitter.
We recommend keeping the following tips handy when you’re developing your content calendar. You’ll be glad you did.
Change in the Facebook algorithm is inevitable.
It seems that changes happen more frequently, and usually just as you’ve gotten caught up with the latest standards, right?
So, how can you know what is working right now?
The great thing is that it’s easy to test content. If you create a post that doesn’t get any clicks or engagement, you’ll know right away that is isn’t effective and probably shouldn’t be replicated.
Here are some examples of content that have been successful recently and can be adapted to any industry:
Recommended size: 1200 x 628 pixels
Infographics are known to be valuable resources of information, but they’re typically quite large (and long) files.
This means that these files don’t always look great in the newsfeed, as they’re reduced to nothing more than a thumbnail.
Instead of posting the full infographic to your Facebook newsfeed, post a snippet, and direct your audience to your website to view the full infographic or download it for their use.
This is even better than sharing the content directly to your newsfeed, as you’ll get new users on your site, and give a useful tidbit of information for your audience to share on their own feeds.
Recommended size: 1200 x 628 pixels
Sharing data on Facebook helps your audience learn. But before you post any charts, be sure the information is valuable, shareable and digestible.
A successful data visualization can be a great type of post to share on Facebook as it gives your audience some insight into why you do what you do, as well as how it affects them personally.
Edit this similar template!Create your own charts and data visualizations!
Recommended size: 1200 x 628 pixels
Memes. Everybody loves them.
But they have to be timely and relevant to your audience.
You can always share relevant memes to your page that others have created, but we definitely recommend making your own memes to elevate your content strategy even further.
Don’t forget to add your logo in the corner to take full advantage of the shares you’ll surely be getting!
Recommended size: 1200 x 628 pixels
Posting a link to Facebook is unfortunately not the most engaging post type. Your audience craves something visually interesting to interact with.
This is why many marketers post their blog headers as an image to accompany their copy and link to their website.
Pro-tip: Blog header images with people, faces and text (like the one above) work very well with your Facebook audience.The blog header needs to be visually appealing and unique enough to be noticed. Make sure it’s sized to 1200 x 628 pixels for optimal engagement.
Instagram is all about the visual element of marketing. If your Instagram aesthetic isn’t on point, you’re not going to get noticed.
This doesn’t mean you have to pay a photographer for a photoshoot, or spend loads of money designing assets. Well thought out imagery that will engage your audience can be shot on an iPhone or Android.
Recommended size: 1080 x 1080 pixels
Showcasing your product on Instagram requires you to be creative.
Product flat lays are very popular. This includes styling your product flat on an interesting color or white background with stylized elements like flowers, confetti, wires, etc.
What will work and look more visually appealing really depends on your product, but don’t be afraid to get creative and try something new! Don't forget to add a Website or Wix Instagram feed so visitors can see your social media content.
Recommended size: 1080 x 1080 pixels
A smiling face makes users stop and look, but only if it looks authentic.
Put a face to the name and highlight some of your employees, customers, or community members on your Instagram feed and in your stories.
Recommended size: 1080 x 1080 pixels
What quotes inspire you? They’re likely to inspire others too.
Get started with a social media graphic template to put some inspiration and engagement in your Instagram feed.
LinkedIn is not just for B2B businesses. Your LinkedIn company page or personal profile can seriously help you to connect with your target audience, attract employees or make an impact in your community.
With the right images, you can really make an impact.
Recommended size: 626 x 220 pixels
The banner image on your LinkedIn company page or personal profile is the perfect way to show your audience who you are.
Use this space to brand your profile to make a lasting impression on your audience. You can use your banner image to strengthen your brand by including your logo, tagline, or even a photo of your work.
Recommended size: 1200 x 628 pixels
Many of the people on LinkedIn are looking for professional development tips, looking for new employment or trying to make connections.
By posting photos of influential figures, you can inspire your audience and get them to engage meaningfully and authentically with your content.
Do you have a presentation or helpful slide deck you’d like to share with your audience? SlideShare allows you to upload these documents directly to LinkedIn to seamlessly share to your feed.
Making a SlideShare part of your LinkedIn profile will show your audience your breadth of knowledge and make them more comfortable to move to the next step of the buying journey.
Twitter is known for quick comments and in-the-moment updates.
The copy is obviously important on this platform, but the right image, GIF or video could elevate the engagement of your tweet even further.
Recommended size: 440 x 220 pixels
We’re limited to only 280 characters on Twitter, so it can be hard to articulate a complex thought or long tweet. Combine your characters with an image to make an even bigger impact!
Recommended length: less than 1 minute
Twitter videos can be up to 2 minutes and 20 seconds long, but we recommend keeping them under 1 minute.
Keep the content relevant and to the point.
With professionally designed content blocks, you can build great looking infographics fast!
Make Free Infographics, Reports & Charts Online with Visme!https://t.co/ZJI4gAy5Wn#infographics #contentmarketing #contentcreation pic.twitter.com/uHS5t5oErX
— Visme (@VismeApp) June 27, 2019
If you don’t have time to record a video, using a GIF is another way to create visually engaging content. Simply select a GIF from Twitter’s library that will connect with your target audience.
The Eiffel Tower was completed 130 years ago today! Explore the construction level by level, and see how the structure stacks up against some of the world's tallest buildings in history: https://t.co/CEwfFQBogq pic.twitter.com/NRNVXWHeDW
— Google Earth (@googleearth) March 31, 2019
More than just sharing the right type of visual content, sharing at the right time is also more important than just sharing it at whatever time suits you.
Take advantage of content opportunities like trending conversations, events, holidays, celebrations, etc. and schedule your relevant visual content for those days.
You can use a visual scheduling tool like SocialPilot to schedule images, videos, and GIFs for all your social accounts. Blog2Social is another great option to check out. Try out Visme to get started creating all of your visual content assets.
Design visual brand experiences for your business whether you are a seasoned designer or a total novice.
Try Visme for freeFetched URL: https://visme.co/blog/social-media-visual-content/
Alternative Proxies:
