Principles of Marketing

Ahmed Assen

AI-generated Abstract

The principles of marketing revolve around understanding human needs and wants, which serve as the foundation for creating value through offerings. Marketing encompasses three forms of products: physical goods, services, and ideas. Successful marketing focuses not just on the features of a product but rather on the benefits it provides to the consumer. Channels of distribution play a crucial role in delivering these offerings, with choices influenced by various strategic factors, and marketing communication strategies aim to engage consumers through emotional and moral appeals.