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Official Google Marketing Platform news and updates | Google Blog
Marketing Platform

Official Blog

Google Marketing Platform

The latest news, perspectives, and insights from Google Marketing Platform and Google Analytics products.
The Google Search Ads 360 logo is surrounded by graphics related to signals that inform bidding.

Google Marketing Platform

Search Ads 360 adds support for Microsoft automated bidding

Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.

Highlights from Google Marketing Platform

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