Are you struggling to generate leads? Are you struggling with lead targeting or lead conversion? If yes, you are not alone. In fact, lead generation and conversion is one of the biggest challenges for digital marketers. Not only that, a vast majority of marketers believe that their lead generation efforts are not as effective as it should be.

Targeting leads to engage or convince them to buy your product is not easy. So, why are digital marketers finding it difficult to generate and convert leads? There could be many answers to this question. It could be low budget, lack of an effective lead generation strategy or targeting the wrong channels for lead generation Dubai.

Irrespective of what the reason might be, it is important to know how you can fix this issue. That is exactly what we will try to do in this article. In this article, you will learn about ten useful lead targeting tips that can help your brand generate and convert more leads.

10 Useful Lead Targeting Tips For Your Brand

Here are effective lead targeting tips you can use to generate and convert more leads.

Work on Improving Brand Awareness

Put yourself in the shoes of a perspective for a moment and ask yourself would you buy a product from a brand that you never heard of? No, right. That is why it is important to ramp up your brand awareness efforts to increase your chances of generating more leads. The more a prospect knows about your brand, the more likely they are to purchase your product.

Create Lead Magnets

One of the best ways to attract more leads to your business is lead magnets. Spend time and effort on creating a valuable resource that provides users helpful information and enables them to resolve their pain points. It could be in the form of an e-book, whitepaper, guide, reports, templates, checklist and more. Make sure it is valuable in the eyes of your prospects so much so that they are willing to give away their email address or sign up for an account to download it. It is also a great way to cement your business as an authority in your industry and boost your business credibility.

Focus on Increasing Social Engagement

Social media is a powerful tool. If you are a B2B business, it is highly recommended that you use Linkedin to your advantage. It is one of the best sources of B2B leads. Similarly, B2C businesses must target social media channels that their target audience hangs out on. Instead of getting more views, your goal should be to create more social engagement. Likes, comments and shares are a much better indicator of your social media campaigns success than impressions or views.  Social media is also a great way to build long lasting relationships and stay in touch with your target audience.

Paid Advertising

Don’t like to wait for years to see organic growth? Try paid advertising. It is a quick way to generate more leads. Paid advertising allows you to reach out to prospects with the right intent. This means that these prospects are more likely to make a purchase. Yes, paid ads can cost you money but they do pay higher return on investment as well.

Email Newsletter

Money is on the list. You might have heard or read this many times but did you know that it is actually true. That is why it is imperative to build an email list. The larger it is, the better. This gives you an opportunity to share content with your email subscriber in the form of a newsletter. Make sure that your email newsletter is so exciting that the email subscribers keep coming back to your website for more. Once you have their email address and permission to send emails, you can also promote your product offers, discounts and deals.

Host Events

When it comes to hosting events, you can do it both offline and online. You could organize conferences, workshops, symposiums and seminars. You can also do an online meetup or organize a webinar. Make sure you promote the event to increase attendance just like you would do to increase downloads when you get a new app from an mobile app development company. Even if a few hundred people attend your event, you can generate a few leads from it.

Chatbots and Sales Automation Software

Leveraging sales automation software and harnessing the power of chatbots allows your business to collect data, understand your target audience and respond to customers queries faster. You can not be online 24/7 but a prospect could inquire about your product anytime and if he or she does not receive the right response at the right time, they will never return to your website. Chatbots can help you do that. As the chatbot technology matures, they are now capable of providing more personalized responses just like a human sales rep.

Referrals

Your job is not done after a customer makes a purchase. Your focus should be on delighting your customers so they recommend your business to others. The more satisfied customers are with your product, the more likely they are to recommend it to others. Despite digitalization, word of mouth is still a powerful tool that can bring in new customers to your business.

Conversion Rate Optimization

You have hired the best web design company for website designing and marketed it effectively. Your website is attracting thousands of visitors every day but only a handful of them are converting into paying customers. You might be wondering what’s the problem. The problem lies in your website which is not optimized for conversions. The problem lies with your landing pages which are not optimized for conversions. 

So, how you can optimize your website and landing pages for conversions. You can experiment with changing the website copy, call to action, landing page layout and other elements on the page to see what works and what does not. Run A/B test to identify the perfect balance.

Retargeting

Not everyone visiting your website would be ready to make a purchase. That is where you have to nurture those leads. If a prospect has visited your website and left without taking a desired action, you can target them via retargeting. It can be a polite reminder that they have not completed the purchase or in the form of similar or same product advertisement that they have previously browsed but not purchased.

Which is the best lead targeting tip you have ever received? Share it with us in the comments section below.