"I thought, 'Oh, okay, he's known, I'm not the only one that sees him on the box,'" he says.

It’s okay to want better things for ourselves and more from our Christmas movies, even the terrible ones.

"If we get more targeted adverts as a result, most people I've spoken to are okay with that."

Right, yes — okay, so, I did not remember the meringue.

Let's see whether it turns out okay for him and Disney even though the news department takes it on the chin!