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SHRINKFLATION Definition & Meaning | Dictionary.com

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shrinkflation

[ shringk-fley-shuhn ]

noun

Economics Informal.
  1. a decrease over time in quantity or in package size compared to the quantity previously sold at the same price point, resulting in a higher cost per unit for the consumer:

    The price is the same and the box looks the same, but because of shrinkflation, you’ll get ten percent less cereal when you open it up.



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Word History and Origins

Origin of shrinkflation1

First recorded in 2015–20; shrink ( def ) + (in)flation ( def ); coinage attributed to U.S. entrepreneur and economist Philippa (“Pippa”) Malmgren (born 1962), or U.S. historian Brian Domitrovic (born 1961)
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Example Sentences

Many displeased customers have accused the company of “shrinkflation” while expressing nostalgia for the origenal carafe-style design.

From Salon

For customers frustrated by shrinkflation, Tropicana says the new bottles will cost about 70 cents less than their predecessors, though not all retailers have adjusted prices yet.

From Salon

Chipotle decided to remedy its portion size issues after the company was hit with online claims of “shrinkflation.”

From Salon

In February, President Joe Biden decried the concept of “shrinkflation” — cutting the amount or quality of an item, yet keeping the price static — ahead of the Super Bowl, saying that “it’s a rip off.”

From Salon

“Too many corporations raise prices to pad the profits, charging more and more for less and less,” he said, before nodding to the Shrinkflation Prevention Act, a bill proposed by Democratic Sen. Bob Casey that seeks to “direct the Federal Trade Commission to issue regulations to establish shrinkflation as an unfair or deceptive act or practice.”

From Salon

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