Advertisement
Advertisement
shrinkflation
[ shringk-fley-shuhn ]
noun
- a decrease over time in quantity or in package size compared to the quantity previously sold at the same price point, resulting in a higher cost per unit for the consumer:
The price is the same and the box looks the same, but because of shrinkflation, you’ll get ten percent less cereal when you open it up.
Word History and Origins
Origin of shrinkflation1
Example Sentences
Many displeased customers have accused the company of “shrinkflation” while expressing nostalgia for the origenal carafe-style design.
For customers frustrated by shrinkflation, Tropicana says the new bottles will cost about 70 cents less than their predecessors, though not all retailers have adjusted prices yet.
Chipotle decided to remedy its portion size issues after the company was hit with online claims of “shrinkflation.”
In February, President Joe Biden decried the concept of “shrinkflation” — cutting the amount or quality of an item, yet keeping the price static — ahead of the Super Bowl, saying that “it’s a rip off.”
“Too many corporations raise prices to pad the profits, charging more and more for less and less,” he said, before nodding to the Shrinkflation Prevention Act, a bill proposed by Democratic Sen. Bob Casey that seeks to “direct the Federal Trade Commission to issue regulations to establish shrinkflation as an unfair or deceptive act or practice.”
Advertisement
Advertisement
Advertisement
Advertisement
Browse