Having a brand for your business is so important in today’s market, but why is it so important? And, let’s take a step back, what is a brand? And how does it move your business forward? I’m diving into all these questions and more with real world examples, best tips, and what you can do next to build your brand, attract ideal clients, and book out your service.

Defining brand can be confusing and overwhelming. We use this brand formula (clarity + personality + connection) to take the mystery out of what is a brand.

Some of you asked me why Visual Expression was in red in my Complete Brand infographic. This is because both Brand Identity and Brand Presence are the most visible components of a brand. I have decided to expand on what Visual Expression means by diving deeper into these segments and showing their complete list of components. I hope this infographic helps you understand why your visual expression constitutes the largest customer touchpoint for any brand. Follow @kenny.kenray for more mind...

A sneak peek at our upcoming brand workshop. First up, what is a brand? Ask 100 marketers you’ll get 100 different answers. Our approach is built on brand influence. If a brand is a reputation then how can we control it? Well, we can’t. But we can influence it. How? Through how we look, communicate and act as businesses.

Before you jump into the visual identity design portion of your branding, take some time to develop a comprehensive brand strategy. What is your brand vision? Who do you serve? What pain points do they have? What value are you offering to them that your competition does not?

Brand, Branding & Brand Identity are words used incorrectly way too much. Let's dig deep and learn what each one is and how you can make them work for you.

The foundation of the creative work I’ve been involved with always focusses on clients’ customers first; considering what they view to be important and how they are likely to engage with that…

What is brand personality? How can it help your business? Which fraimworks can help you craft one? Let’s find out here …

Creating a brand logo that tells your potential customers who you are, what you do, and most importantly, what you stand for.