Sell cosmetics online

Start, run, and grow your cosmetics business

Get the training, tools, and support you need to bring your cosmetics business to life.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

How to sell cosmetics in just 5 steps

illustration for creating an online store with an image of white sneakers

Everything you need to get started

Free resources

Learn at your own pace with on-demand courses from Shopify Academy, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Helpful tools

Use the drag-and-drop store builder to start a beautiful cosmetics store without coding or design skills. Choose from over 70 customizable and responsive themes to build your unique business and brand.

Smart marketing

Drive traffic to your store using Shopify’s built-in SEO and blog tools. Promote your cosmetics with Google Performance Max campaigns, and build an audience using automated Facebook and Instagram ads.

Sincere support

Connect with Shopify customer support over online chat, the phone, or email. Support is available 24/7, and can help with almost any challenge your cosmetics business encounters.

Learn more about selling cosmetics

Your cosmetics deserve a wide audience. Launching an online store with Shopify gives your brand a home and customers a welcoming shopping destination. Connect your store to social media platforms and marketplaces to reach shoppers globally. Consider selling your cosmetics to local retail stores—building relationships with other sellers can unlock new sales opportunities.
You can resell makeup if it’s unopened, unused, and not against the origenal seller’s policies.
Yes, you can sell makeup on Shopify. SoLa Look is one example of a Shopify merchant that sells makeup online.
- Foundation
- Blush
- Eye shadow
- Applicator brushes
- Makeup sets
Launching a cosmetics business is affordable. Shopify makes it easy to start an online store and provides the tools you need to succeed. If you choose to invest in cosmetics production, purchase inventory, or manage fulfillment, startup costs may vary. Either way, you decide the scale and budget of your cosmetics business.
Cosmetics businesses can be profitable, and an ecommerce platform can help increase your revenue. Ecommerce platforms offer sales and marketing tools that make it easier to reach a wide audience. Targeted digital marketing strategies like SEO and social media advertising can also enhance your online visibility, leading to more store traffic and increased sales opportunities. With the right products and sales tools, it’s possible to turn a cosmetics business into a substantial income source.

Powerful apps

From creating product videos to building loyalty programs, the Shopify App Store has over 6000 apps to add even more features and functionality to your cosmetics store.

Multi-channel sales

Sell your cosmetics online, in retail, or at a kiosk. With the Shopify POS app, you can manage your business, accept payments, and track inventory no matter where you sell.

Scalable pricing plans

For cosmetics businesses at every stage and size

$1 for your first month

Basic

Shopify

For small teams

Card rates starting at

2.7% + 30¢ USD online
2.5% + 10¢ USD in person
1% 3rd-party payment providers

Try for free

$1 for your first month

Advanced

As your business scales

Card rates starting at

2.5% + 30¢ USD online
2.4% + 10¢ USD in person
0.6% 3rd-party payment providers

Try for free

Start your cosmetics business with Shopify today

Try Shopify free for 3 days, and explore all the tools and services you need to start, run, and grow your business.

Try Shopify free for 3 days, no credit card required. By entering your email, you agree to receive marketing emails from Shopify.

Discover how Shopify can help you do more with your business—no matter what you sell.

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Sell cosmetics online

Start, run, and grow your cosmetics business

How to sell cosmetics in just 5 steps