Mr Kibble, who represented Wales in the 2018 Commonwealth Games in both the individual time trial and the road race, said the "highly watched tour" will "bring lots of great tourism and massive exposure".

Webby, the St. Jude researcher, said the work supports other research that has looked at the potential protectiveness of prior exposure to flu viruses.

Lack of radio exposure is one factor - but listeners can also be put off by clunky English lyrics or the sudden-but-deliberate stylistic shifts that characterise K-Pop.

Many hit shows from decades ago have been embraced by audiences thanks to exposure on Netflix and other streaming platforms.

The plant and its owners were charged in 2023 for 23 counts of failing to properly dispose of hazardous waste and two counts of failing to minimize the risk of exposure or fire.