This year’s institutional tv commercial focuses on the people across campus — and our Commonwealth — who put in the work to advance Kentucky day and night.  Deidra White, who recently earned a Master of Fine Arts (MFA) degree from the UK  College of Arts and Sciences, wrote the commercial script to reflect our mission to teach, care, serve and discover.  

Deidra and other members of our community — who are also working to help advance the state we all serve — shared their voices for the spot, which will air during televised UK Athletics events throughout the 2024-25 season. While we hear only a few seconds from each of them, they have powerful stories to tell. Learn more about their stories by clicking on the links below.