Every communication from the University of Kentucky contributes to the university’s reputation, and the most basic component of a strong institutional image is a unified visual presentation. The manuals below are intended to make the preparation of communications easier for everyone at the university. 
 

Official Standards Manuals

• Wildly Possible Brand Guidelines (pdf)
• Color Guide
• Kentucky Can Style Guide (pdf)
• Web
• Social Media (pdf)
• Signage (pdf)

Official UK HealthCare Signature

For more information contact UK HealthCare Marketing at (859) 323-2887.

Email Signature Generator

An online tool to generate a branded HTML email signature (not supported by all email clients).

Style Guide

Rules and usage for publications targeting media or a general audience. 

Web Policy

Policy for creating and maintaining UK web pages.