While major U.S. cities may attract top chefs, artists, and hospitality groups, America’s small towns are becoming increasingly cool. With enough cultural attractions to rival any big city and retrofitted motels that will pique even the most refined traveler’s interest, here are the not-to-miss U.S. destinations quickly rising in popularity among today’s jet set. Now is your chance to get to them before everyone else.

Salida, Colorado
Located less than three hours south of Denver, Salida is the quaint mountain town of your dreams. It’s home to Colorado’s highest concentration of 14,000-foot mountains, so there’s no shortage of routes and trailheads to choose from. Within an hour drive, there are four public hot springs and plenty of picture-perfect bike trails for summer; you can ski and dogsled in the winter. Tuft & Needle mattresses and Malin+Goetz amenities await at Amigo Motor Lodge, a newly renovated 1950s boutique motel. When you’re not swinging in a hammock chair or relaxing in the property’s teepee, hot tub, or sun room, visit Salida’s historic downtown. Begin your morning at Howl Mercantile & Coffee. Fuel up with a cold brew while browsing the shop’s selection of handmade goods, many of which are produced by Colorado artists. For lunch, try one of 60 hearty creations at Sweetie’s Sandwich Shop, grab dessert at The Biker & The Baker, and end your evening sipping porters and ales at Soulcraft Brewing.

Salem, Massachusetts
Known for its historic witchcraft and wizardry, Salem’s new occult leans more toward the spiritual, making this town a hotbed for today’s holistic wellness set. Book a new-age treatment at Hauswitch Home + Healing—flower essence consultations, energy healing sessions, and spirit animal tarot readings await. After browsing the shop’s selection of vintage furnishings and ethereal candles, crystals, and essential oils, book a tour with Now Age Travel + Healing. Walk the streets of Witch City with local experts, diving deep into the history of Salem’s spirituality during curated tours to the ghosts of buildings past. If you’re feeling especially witchy, you can even book private moon meditations, reiki circles, and astrology classes. Stay at the city’s newest hotel, The Hotel Salem, to savor a front-row seat to bustling Essex Street. Complete a visit with a culinary crawl: Ledger for classic New England fare; Kokeshi for ramen and octopus hot dogs; Far From the Tree Cider for small-batch fruity brews; and Notch Brewing for session IPAs and salty German pretzels.

Greenport, New York
Conveniently located only 100 miles east of New York City and blissfully laid-back compared to neighboring South Fork, the North Fork of Long Island is fast becoming a hot summer destination for urbanites in need of a green retreat. Complementing historic hotels like the North Fork Table & Inn is Sound View Greenport, a restored, 55-room nautical motel dating back to 1953. Revamped by Brooklyn-based Studio Tack, the property evokes seaside, mid-century elegance at its impeccable location on the Long Island Sound. Set in an area with over 30 vineyards and farms, Sound View extends North Fork’s culinary prowess at The Halyard, the hotel’s restaurant helmed by chef Galen Zamarra, who offers bi-monthly cooking demonstrations to showcase the North Fork’s seasonal bounty. In 2018, chef Zamarra will debut Jack’s Shack, a poolside food stand perfect for lazy beach days. To continue your gourmand getaway, visit chef Frank DeCarlo’s seafood-forward Barba Bianca, revered brunch spot Bruce & Son, and the forthcoming sister location of Manhattan’s The Lucky Bee.

Joseph, Oregon
Lacking the pace of downtown Portland but with the same minimalist Americana aesthetic that makes the city famous, the historic town of Joseph attracts artists and adventurers alike. Whether you take a spoon-carving course at Prairie Mountain Folk School or explore the remote Eagle Cap Wilderness for sightings of bucking broncos, mountain lions, and coyotes, you’re sure to find inspiration in Joseph’s scenery: glacial lakes, country ranches, and wide-open spaces. During a visit, stay at the newly renovated Jennings Hotel, a once-derelict apartment building transformed into an outpost for artists. Considered a beacon of design and hospitality in Joseph, the hotel is a perfect starting point to explore the town’s own Main Street. Shop for handmade bath and body oils at Beecrowbee, sip handcrafted whiskey at Stein Distillery, and eat giant cinnamon rolls and barbecue chicken at Old Town Café.

Sarasota, Florida
Less trodden than Miami and more luxe than Key West, Sarasota is Florida’s next standout star. Just an hour south of Tampa on Florida’s West Coast, travelers are sure to find refuge in its miles of white sand beaches. But don’t let this seaside town fool you—it’s a haven for the arts. With its own opera house, symphony orchestra, ballet company, and performing-arts hall, and plenty of open-air festivals perfect for enjoying the Florida sunshine, you may first go for beaches like Siesta Key, but you’ll stay for the quality culture. Book a room at the forthcoming Art Ovation Hotel in downtown Sarasota, just a short drive from the art galleries and shops of St. Armands Circle. Don’t miss rotating exhibits at The Ringling and pop-up shops at the Ringling College of Art and Design. When you’re not biking, kayaking, or boating Florida’s Gulf Coast, visit Marie Selby Botanical Gardens, which will show an exhibit exploring Andy Warhol’s conservationist leanings this February.

Taos, New Mexico
To get immersed in the terrain of Taos, book Mountain Travel Sobek’s New Mexico Explorer to venture to sites like Santuario de Chimayo, where tales steeped in faith and lore await at this landmark shrine. Wind through villages built on the western flank of the Sangre de Cristo Mountains before arriving to the aesthete haven of Taos Pueblo World Heritage site, an earthen structure inhabited for the last thousand years. Stay at Hotel Luna Mystica, a vintage trailer campground set in the vast mesa of Taos, thought to be one of the most mystical destinations in the world. Surrounded by landscapes that inspired the works of Georgia O’Keeffe, venture into town to visit Taos’s many art galleries. Take a pottery class at Taos Clay Studio, learn local recipes at Cooking Studio Taos, and visit in September to experience the town’s new art festival, Paseo.

Lexington, Kentucky
With over 400 horse farms and home to 90 percent of the world’s bourbon production, Lexington is already well known by equine and spirits enthusiasts. But with a number of new restaurants and the newly announced craft beer Brewgrass Trail, there’s plenty of reason for gourmands to visit the Bluegrass State’s leading city. Begin a food crawl at The Barn, Kentucky’s first food hall. Under the same roof, you can dine on an all-local, independent lineup of craft ice cream, pasture-raised fried chicken, Greek-style street food, and ramen. Next, venture to Honeywood, a new restaurant helmed by the six-time James Beard–nominated chef Ouita Michel. Refresh at the new 21c Museum Hotel Lexington, which opened in 2016, transforming the historic 103-year-old Fayette First National Bank Building into the city’s first true luxury boutique hotel. End with a night of craft beer at Japanese-inspired Country Boy Brewing, beer garden West Sixth Brewing, and European-style Blue Stallion Brewing.

Santa Rosa, California
After an unsettling series of wild fires in the heart of California’s wine-growing region, Napa Valley and Sonoma County are back and better than ever. Leading the charge is the under-the-radar Sonoma town of Santa Rosa, an easy, one-hour drive south of San Francisco. Often regarded as a beer city in the middle of wine country, Santa Rosa is set to welcome the Astro Motel near Juilliard Park this January, an effortlessly chic and ambitiously remodeled 1963 motor lodge by the same owners of acclaimed restaurant Spinster Sisters. Cyclists will enjoy renting the property’s own Shinola bikes for a leisurely cruise to nearby Russian River Brewing Company, the producer of some of the world’s highest-rated beers: Pliny the Younger and Pliny the Elder. Oenophiles interested in sampling Sonoma’s finest pinot noirs, zinfandels, and cabernets can book DuVine’s four-day Sonoma bike tour to explore the idyllic, remote stretches of California’s Pacific coast. Don’t miss top-notch wineries like Gundlach Bundschu, California’s oldest family-run winery, home to the annual Huichica Music Festival

Ketchum, Idaho
Nestled within the resort town of Sun Valley, Ketchum is Idaho’s next town set to grow in popularity. Visitors are sure to flock to the newly erected Hotel Ketchum, a boutique property opening this December, just in time for Sun Valley’s coveted winter sports season. With a year-round heated outdoor swimming pool, an oversize hot tub, and a lobby bar that serves Idaho craft beers, northwest wines, and warm afternoon cookies, it may be hard to leave the property. When you do, summer activities include paddleboarding, mountain biking, fly-fishing, and paragliding, while skiing, fat biking, visits to hot springs, and hike-in yurts are perfect for winter. No matter the outdoor adventure you chose, be sure to stop by Ketchum’s Sawtooth Brewery and the Warfield Distillery & Brewery for a refreshing drink before browsing the town’s more than 30 art galleries.